Pandora hasn’t been a US-only service for a while now: it relaunched in Australia and New Zealand in late 2012. Now the company has given some details on its growth in those markets: 2m registered listeners, which it says represents “effectively doubling its listener base in less than 12 months” in the two countries. While it hasn’t released details of active listeners in Australasia, Pandora says that it’s signing up two new users every minute there (so around 87,000 a month); and that they’re streaming nearly 385,000 hours of music a day (so around 11.6m hours a month). Some speculative sums: in May, Pandora’s overall metrics revealed 77m active listeners and 1.73bn listening hours, which is just under 22.5 hours per user. If Australia and New Zealand matches that average, that would indicate around 516,000 active users across the two countries. But as we said, speculative. The 2m registered users are still a tiny proportion of Pandora’s overall signups, which passed 250m in February this year. More impressive, perhaps: 2m signups in Australia and New Zealand is 7.4% of their joint population.
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