Facebook is rolling a new feature out to its iOS and Android apps, as well as its website. It’s called Save, and is basically a bookmarking feature to save things people read in their news feed that they want to come back to later. Music is among the content covered. “Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away. Now you can save items that you find on Facebook to check out later when you have more time,” explained software engineer Daniel Giambalvo in a blog post. “You can save items like links, places, movies, TV and music. Only you can see the items you save unless you choose to share them with friends.” The new feature will be available to everyone over the coming days. Obvious questions: will Page owners be able to get data on how much they’re being saved? No. Will the new feature filter into Facebook’s ad targeting algorithms? Yes. And: “Currently you cannot target ads specifically to saved content. We will explore this more in the coming months but don’t have anything more to announce right now.”

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