Have you seen the last week’s worth of parody videos from Weird Al Yankovic? They’ve been creating plenty of buzz online, from his Pharrell-spoofing ‘Tacky’ to the Robin-Thicke-reimagined-for-grammar-advice ‘Word Crimes’. AdAge has an article about how the campaign came about though: it’s promoting Yankovic’s new album ‘Mandatory Fun’, but it suggests that his label “was unwilling to pay for videos”. Instead, he worked with online video studios including College Humor, Funny or Die, Yahoo Screen and Nerdist: the deal being that they paid for each video, but got to keep advertising revenues from their views. The videos have so far been watched more than 20m times in the last week, with a new one released each day. “I’ve got relationships with lots of portals. I thought it would have overburdened one portal to be responsible for all of them,” he said. “Not only is it sort of hedging my bets, but it allows me to involve as many people as possible.”

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