We’ve regularly written about mobile firm Flurry over the last five years: it regularly publishes data harvested from the apps that use its analytics service, to help people understand trends in the app market. Yesterday, the company – which has expanded into mobile advertising too – finally got its exit. Yahoo is buying Flurry for a reported $200m-$300m. “By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that can help developers build better apps, reach the right users, and explore new revenue opportunities,” said Yahoo’s SVP of advertising technology Scott Burke in a statement. “Analytics are critical for all mobile developers to understand and optimise their applications. We are reinvesting in developers and continuing to build great analytics products.” With Apple soon to be offering iOS developers its own analytics tools – while Google continues to add more apps features to its own Google Analytics service – Flurry may have picked the right time to sell up. Whether the deal pays off for Yahoo is another question entirely.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…