Spotify’s next frontier isn’t a new country – although its Japanese launch is thought to be imminent – but a new class of customer: businesses. The company has launched Spotify Business in its home market of Sweden, aimed at getting small businesses to use Spotify within their offices and/or stores. “For the first time, you can legally stream and download unlimited music from Spotify to play in your business,” explains the promotional Soundtrack Your Brand site, of the service’s commercial licence. There are some new features too: businesses can use a ‘Music Calendar’ to schedule playlists throughout the week; connect up to five accounts and manage them centrally; share playlists through social media accounts; and get phone support for technical issues. For now, only Swedish businesses with an annual turnover of less than SEK 10m ($1.5m) and a maximum of five premises can apply, with the service costing SEK 349 ($53) a month per account, excluding VAT.
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Tools: Kaiber
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