We’ve been writing recently about the way Twitter’s shortform video app Vine has become a hothouse for new web stars, acting as a sort-of feeder channel to YouTube, while also spawning several musicians riding high in the iTunes charts. Now there’s another platform to consider – one you may only have associated with teenage photo-sharing so far. Snapchat, apparently, is providing a forum for breakout stars too. Self-styled “outgoing Borat Frenchman” Jerome Jarre is the focus of a profile piece by Time, having transferred his efforts from Vine to Snapchat, where he has 1.2m followers. “Why would Christophe Colomb go to America? Why would we go to the moon? It’s fresh, anything can happen there,” he said. “It’s the most viral platform ever because people need to screenshot, share, and talk to their friends. Because it is disappearing in 24-hours, they have to tell their friends or else no one will see it… There’s an insane word of mouth power.” We’ve seen some musicians tapping into this, but we suspect there’s plenty of opportunity for more.

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