Delivery Agent, which is based around shopping via smart TV, is moving into music with the acquisition of Musictoday, a merchandise fulfillment company with over 500 acts on its books – including U2, Pitbull, Toby Keith and Lady Gaga. Musictoday was owned by Live Nation Entertainment but financial details around the acquisition were not made public. “Our primary focus has been around television and movies […]  Over the years we’ve developed an omni-channel commerce platform that enables viewers and audiences to purchase products related to what they see through any digital device,” said Mike Fitzsimmons, Delivery Agent’s chairman and CEO. “We think our technology fits really nicely with the industry of recording artists.”

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