A gig by Sam Smith will be streamed live into the 10.45pm ad break during Channel 4’s Alan Carr: Chatty Man TV show this Friday (30th May) in the UK. Smith, who won the BBC Sound Of 2014 poll and the Critics’ Choice at this year’s BRITs, will play a gig at the Roundhouse in London and his performance will take over one entire ad break during Carr’s chat show. It is being created by The Outfit and designed to promote Google Play (where the full gig will be available to stream and download) and will also promote Google’s Lightbox ad format.

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