YouTube has published guides for content creators for a number of years to help them get the most out of the online video service. Its latest guide, however, is aimed squarely at the dance sector and made available via the International Music Summit’s website and features an introduction by Ben Turner, the co-founder of IMS. It covers a variety of areas, all tailored for those working in dance music, including creating playlists, community development, publishing schedules, the clipping and packaging of content, creating an identity and driving purchases among viewers. It draws on case studies from key names in dance such as Ministry Of Sound, Above & Beyond, Tiësto and Tomorrowland. A number of these case studies come from the independent sector which makes the timing of the guide’s publication all the more interesting given the current dispute between the Worldwide Independent Network and YouTube over the latter’s proposed licensing terms for indies on its imminent subscription service.

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