Twitter Music may have been a damp squib but Twitter is still a powerful tool for musicians in their marketing and connections with fans. Twitter’s head of music, Bob Moczydlowsky, has given a Tedx Hollywood talk on the platform and where music fits in and works best. It’s only 10 minutes long but well worth watching. Highlights include his foray into album reviews online in 1997 with Critical Volume, the importance of “being a fan” and “thinking like a fan” (and why the industry needs to use the terms “fans” instead of “end users” in its discourse), why “free” and shareability are powerful tools, why Drake’s use of social media should be held up as best practice and how The Tonight Show has made itself accessible and relevant through shared clips. Also, and not strictly digital, he talks of how Kid Rock made more money from his US tour by charging less.

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