We’ve seen a few mobile games representing the music industry in recent years: Band Stars and UK Music’s Music Inc. being the two most recent examples. Today, a new contender is launching called TourStar, which will be available globally for iOS this morning following a soft-launch in Australia. The game, which adopts the popular freemium pricing model, sees players taking on the role of an emerging musician, touring, recording and negotiating the pitfalls of the industry (“from squalor to living in a mansion and selling out stadiums” as the blurb puts it). The twist is that players can also enter competitions to win prizes in the real world: gig tickets, merchandise, music downloads and VIP upgrades or meet’n’greets with artists. Some of the latter are already publicised on TourStar’s website: VIP upgrades for the likes of Nick Carter, Avril Lavigne, Enrique Iglesias, Asking Alexandria, Kristian Bush, Buckcherry and Toto – Toto! – are all referenced. Albeit only for dates in the US, which may reduce the appeal for players elsewhere in the world. Still, one to watch.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *