Chinese messaging app WeChat is hot on the heels of Facebook-owned WhatsApp, with its parent company – internet giant Tencent – revealing yesterday that WeChat now has 438m monthly active users. That’s up from 396m a quarter ago, with WhatsApp’s latest public figures showing it has 500m active users. Although WeChat’s biggest market by far is its home country, like Asian rivals Line and KakaoTalk, it has global ambitions. It also has music ambitions, interestingly. In June we reported on Coca-Cola’s “musicons” campaign in China with WeChat: QR codes on its bottles that could be scanned to unlock musical emoticons within the app (Bulletin, 9-Jun-14). The app is expected to expand into video this year, although it remains to be seen whether music videos will be a big part of that.

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