YouTube musician Lindsey Stirling – who journalists are contractually obliged to describe as a “dubstep violinist” – has signed a deal with multi-channel network Maker Studios, becoming one of its highest-profile music stars. The MCN will be in charge of helping her make more money on YouTube, including partnerships with brands. “They seem to have mastered the difficult task of giving attention to their smaller, growing channels while still being able to add value to their larger established channels,” said Stirling in a statement. “Plus, with this partnership, I am one step closer to becoming a Disney princess!” Referring there to the ongoing acquisition by Disney of Maker Studios in a deal worth an initial $500m, with a possible $450m more in earnouts. Stirling’s main management will continue to be Troy Carter’s Atom Factory firm, but signing her YouTube business is a coup for Maker Studios – Lindsey used to be signed to its main rival Fullscreen, although more recently she’s been independent. With 5.3m subscribers and 724m lifetime views so far on YouTube, it’ll be interesting to see how she pushes on from here.
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