We first wrote about live music app WillCall in August 2013, when it raised $1.2m for its plans to help people discover and buy tickets for gigs, with added merchandise sales and tip-jar features (Bulletin, 8-Aug-13). Sean Parker was among the company’s backers at that point. Now the company has found its exit: an acquisition by ticketing firm Ticketfly for an undisclosed amount. “The combination of the two companies is sort of the reimagining of live events,” said the latter’s CEO Andrew Dreskin. “We have a very rich roadmap in front of us with technologies around really changing how people experience events, reducing friction, and it’s a very mobile-first experience.” Hence buying WillCall. TechCrunch has an interesting detail: apparently WillCall has generated nearly as much spending by fans in its BarTab feature for buying drinks within venues as it has from selling tickets.

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