Universal Music’s latest music-tech investment may be unlikely to end in a Beats-sized exit, but it’s interesting nonetheless. The company has made a strategic investment in Rockbot, one of a clutch of US companies trying to give the traditional jukebox a digital revamp. Like rivals, it installs internet-connected jukeboxes in bars and restaurants, signs the necessary licensing deals for music to play on them, then encourages people to download an app to make their selections when at those venues. Clients in the US include Lucky Strike, Harrah’s Casino and some Burger King franchises, according to TechCrunch. UMG chipped in to a bigger round of undisclosed funding including Detroit Venture Partners, XG Ventures, Susa Ventures and various angel investors.

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