Okay, tell us something we don’t know. But youth research firm Voxburner’s survey of 913 16-24 year-old Brits this month does at least provide some more figures on the familiar trend of YouTube as music-consumption platform for this demographic group. The survey found that 83% of them use YouTube to simply listen to music (as opposed to watch videos). Apple’s iTunes and traditional radio were both cited by 56% of respondents as a way they listen to music, with 48% saying Spotify, 32% saying TV and 25% saying SoundCloud. A separate question on how they discover *new* music found 63% citing radio, 56% streaming services, 49% Facebook, 42% “websites”, 27% Twitter and 25% SoundCloud. Meanwhile, 16% of 16-24 year-olds in the UK buy music at least once a week according to Voxburner’s study, while 65% stream it at least once a week (and 31% every day). Again, what we’d pick out here is the danger of over-simplified ‘streaming cannibalises downloads’ arguments: more insight is needed into the extent to which different streaming services are doing the cannibalising, and how well they’re making money.

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