Game-streaming service Twitch, which is being bought by Amazon for nearly $1bn, now has a peak-time audience that rivals the average prime-time audience of some famous cable networks in the US. At least, that’s what the New York Times claims, noting that for peak viewership, Twitch has already overtaken CNN (495k viewers in prime-time) and E! (565k), and is closing in on MTV (773k). Caveats: we think this is Twitch’s global viewership, while the cable companies are being measured on their US audiences. Even so, it’s a handy reminder why Twitch – mainly focused on games, but expanding into music – has been attracting the attention of the likes of Amazon and Google. The NYT piece also breaks down the audiences for individual Twitch broadcasters: players streaming their games of Hearthstone and ArmA III have reached audiences of 40k or more, who stay watching for hours.

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