We’ve written regularly about PewDiePie – Swedish gamer Felix Kjellberg – who with 30m subscribers and 438.9m views in July alone is the biggest star on YouTube. News this week that he has chosen to disable comments on his videos is thus a painful (for YouTube) verdict on the nature of its community. “I just felt that you bros weren’t really there,” said Kjellberg, in a video posted for his fans explaining the change. “I don’t see it that much any more, I don’t see the same type of support… The main problem here is the comments. It’s mainly spam, it’s people self-advertising, and people who are trying to provoke… it’s stuff that to me doesn’t mean anything.” Given that this is its biggest star, YouTube clearly still has a comments problem despite (controversial) attempts to fix it last year.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…