British streaming music service Blinkbox has passed the 1bn streams milestone that it was nearing earlier this year (Bulletin, 24-Jun-14). The company told the Evening Standard that 95% of its users are accessing it from mobile apps, with 1m registered users so far – but no details on how many have upgraded to its £1-a-week premium version. “We’re probably the fastest-growing music service no one’s ever heard of,” said MD Mark Bennett, who continues to emphasise Blinkbox’s mainstream appeal as part of retail chain Tesco. “We’re going for the very casual listener. They are time-rich but don’t have a lot of money or they are very much into mainstream music but don’t really have time to find new music.” The piece notes analyst claims that the Blinkbox group (which includes stores for books and films) is losing £25m a year, although Bennett was bullish: “Can it be profitable? Absolutely.”
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