There’s no music angle in The Hollywood Reporter’s piece on the future for movie studios, but it’s really interesting as an insight into digital disruption in another creative industry. The piece focuses on the competition between movies and television, with the latter sucking creative talent and growing in budgets. “Consumers will shift their time, attention and money toward television if the movie business resists change for much longer — meaning attendance declines will accelerate,” suggests analyst Richard Greenfield. He predicts that by 2024, theatrical release windows will “no longer exist” – including because firms like Netflix will be big enough to finance their own movies and release them simultaneously online and in cinemas. “Look for movie studios to transform themselves into continuous storytelling factories, with the initial “movie” being just one aspect. Think of how online games create new extensions, features and content to maintain consumer interest to capture a steady stream of players’ dollars,” he writes. “In a sense, movie studios will need to morph into television studios, which tell ongoing stories… How many wannabe Jedis and their families would pay for an everything Star Wars subscription? Avengers? Frozen? Spider-Man? Batman? Avatar?”
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…