We’ve been following the resurgence in virtual reality technology – through the now Facebook-owned Oculus VR mainly – with interest. But the music potential remains somewhat hazy: will there really be a big market in gigs watched virtually while wearing a headset? Still, music was a factor in the announcement yesterday of a new VR device: the Gear VR from Samsung, which has been working with Oculus on the device. Games are the main focus, but Vevo was one of the launch partners too. “Why not put music videos in an immersive, full screen theater experience?” wrote Vevo’s Jon Li in a blog post yesterday. “Imagine putting on your Gear VR, launching the Vevo app and finding yourself transported to the Apollo Theater in New York City, where Pharrell is performing live in front of you. Now, you understand our goal for Vevo on Gear VR.” Meanwhile, music games developer Harmonix confirmed that it’s working on some projects for the Gear VR, although specific details have yet to be released.

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