Perhaps. That’s the prediction made by financial analyst firm Trefis, anyway, in a report published on Forbes. “We estimate Pandora’s total active user count will increase from 76.2 million in 2013 to close to 120 million over the course of next five-six years,” it claims. This, despite the fact that in the first half of 2014, Pandora only added 200,000 active users, fuelling fears that its growth is stalling in its home market of the US. So, why does Trefis think Pandora can add 43.8m more users in the next 5-6 years? The report cites the company’s push in to cars, sucking customers away from satellite radio firm Sirius XM in the US. And it also predicts that international expansion will boost Pandora’s user count: “As the company launches its services in other countries, its total active user count will go up, which should partially offset the impact of growing competition in the U.S,” it suggests. But all this depends on the terms of licensing deals that Pandora is able to strike outside the US, which in turn will affect its profitability (or, just as likely, its lack of it).
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Tools: Kaiber
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