While Apple and U2 were trumpeting the giving away of the band’s latest album to a “potential” 500m “customers” on iTunes, the gaming sector shows just how much cash it can mop up with less marketing grandstanding. Destiny, Activision Blizzard’s latest run-around-shooting-things-or-something game, made $500m in its opening day. It’s opening DAY. Admittedly the retail price was $60 a copy but that is still a brain-fizzing number of copies sold in 24 hours. That said, Advertising Age reports that it cost $500m to make and market so it’ll need to sell a few copies more to break even. Given the fact, however, that 40% of game sales in a year take place in the first five days of release, it looks set to comfortably cross the $1bn mark. Phew.

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