
It’s rare for Apple to admit to a mistake, but the online criticism of its U2 album giveaway spurred the company into action yesterday. Fans and critics have complained about the aggressive nature of the promotion, which put ‘Songs of Innocence’ into the ‘Purchased’ library of every single iTunes customer, pushing it to their devices if they’d turned the Automatic Downloads feature on. Now Apple has a dedicated webpage just for people who want to remove the album: “Some customers asked for the ability to delete ‘Songs of Innocence’ from their library, so we set up itunes.com/soi-remove to let them easily do so,” said spokesperson Adam Howorth. As large sections of the internet pointed and laughed Nelson Muntz style, Apple also released a follow-up statement from SVP Eddy Cue: “Just six days after its release on iTunes, a record-breaking 33 million people have already listened to the album.” That includes downloads from the iTunes Store, but also iTunes Radio and Beats Music streamers.