The history of online crowdfunding thus far has revolved around deadlines: 30-day (or more) campaigns with a deadline to raise a certain amount of cash, often with stretch goals for surpassing that goal. Now Indiegogo is trying something different: ongoing, deadline-less crowdfunding. “We have heard from many in our community the desire for and positive impact of the ability to keep their campaigns open beyond the deadline,” explained the company in a blog post. “To that effect, we’ve launched a new pilot program that will let campaigners continue raising money even after their campaign deadline, providing a new way to deepen their engagement with funders.” For now, only selected campaigns will be able to take advantage, including the Tens sunglasses and TrackR Bravo tracking device. Soon, it will open up to all campaigns – although the sensible caveat is that they’ll have to hit their funding goals first. It’s not a charter for failing campaigns to continue forever, in other words.

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