YouTube has already spent hundreds of millions of dollars funding original channels on its network, but now the company is moving into its next phase of investment. “We feel the time is right to make another important investment in our creators,” as head of YouTube originals Alex Carloss put it in a blog post this morning. “That’s why we’ve decided to fund new content from some of our top creators, helping them not only fulfill their creative ambitions but also deliver new material to their millions of fans on YouTube.” Carloss’ post is vague on details: no specific creators are mentioned, although he adds that “We’ll experiment with new formats and ideas. We’ll get our hands dirty. We’ll make some mistakes. Together, we’ll (hopefully) create some fantastic new content on YouTube.” Recode digs a little deeper, suggesting that the initiative may pair some YouTube stars with traditional producers, while giving YouTube a stake in anything that moves to other formats, TV included. One intriguing aspect: what multi-channel networks will make of this, given that funding creators and developing them on other platforms has been their USP.

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