WhoSampled has been helping people dig back into the samples in their favourite songs since 2008 as a website, and since 2012 as an iPhone app. Yesterday, the company ported the latter to Android, albeit with a different business model. While the iPhone app has been paid (£1.99, bar the odd price drop) since launch, the Android version is free and ad-supported. “We want to go as mainstream as possible, and bring this experience to as many people as we can. If it does monetise reasonably well on Android with the ads, we’ll certainly consider it with the iPhone,” CEO Nadav Poraz told The Guardian. WhoSampled currently has 1m monthly unique visitors on its website, after steady growth that Poraz thinks has taken it out of its “niche of super-hardcore fans of sampling”. But it’s partnerships that are likely to fuel WhoSampled’s growth now, from projects like its James Brown microsite for UMG through to potential tie-ups with streaming services. “We could integrate streaming services into the WhoSampled experience, to power streams in our apps. But it could be us powering discovery on those services too.”

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