A growing number of musicians are using Twitter’s Vine video-sharing app, but it is also fostering its own network of new stars. The Guardian has a feature looking at Vine as a hothouse for new talent, as it reaches 100m monthly viewers and more than 1bn daily video “loops”, with research firm GWI estimating that 25% of 16-19 year-olds in the US are using Vine, and 16% in the UK. “YouTube has been the most influential medium for teens and the wider youth audience for quite some time now. Vine is a logical extension of that but with an intensive burst perfect for the increasingly short attention span of Generation Z,” says Allan Blair of digital agency Tribal Worldwide. “The restrictiveness of the six seconds has also been a driving force for creativity, in the same way as Twitter’s 140-character limit,” adds Viral Spiral Group founder Damian Collier.

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