Earlier this week, Ed Sheeran was talking publicly about why he sees recorded music as basically a driver for his touring, which by extension is the reason he’s happy to have his music available everywhere, to buy or stream, as soon as it’s released. So what impact is that having on his sales? Well, they’re doing pretty well in the UK: Sheeran’s latest album ‘X’ just overtook Coldplay’s ‘Ghost Stories’ to become the best selling album so far in the UK this year, with 634,000 copies sold – including more than 182,000 in its first week on sale (when yes, it was also available to stream). This, of course, makes Ed the latest thing for pro and anti-streaming people to argue about: would he have sold more albums if he’d windowed ‘X’ from streaming? Although we strongly suspect that Sheeran – selling shedloads of albums and touring arenas with a show that’s essentially him and a guitar – isn’t worrying too much about the question.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…