We’ve seen a lot of talk about the notion of albums as apps in recent years, but (formerly) mysterious Swedish artist iamamiwhoami is trying something different: album as website. Their new album ‘Blue’ will be released in standard physical and digital formats, but also in a version called ‘The Blue Island’ which will take the form of a website. Fans will pay €20 to access it, buying “your personal login to the BLUE island where you can consume all parts of BLUE by your choice of download, streaming or sharing with other users: audio, films, moving and still images, lyrics, all in high resolution”. The logins are only being sold from iamamiwhoami’s own online store, with the promise of exclusive audio and visual content to justify the higher price.

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