The iHeartRadio service is coming to wrists from next week, through an app for smartwatches running the Android Wear software. Although judging by comments made by iHeartMedia’s Darren Davis to AdAge, there’s an element of following the hype here, rather than an immediate, pressing demand for the service on devices that have only recently gone on sale. “Wearables aren’t huge yet, but people are talking a lot about them, so it is a good place for us to be,” said Davis. There’s a first-mover motivation here too: iHeartRadio claims to be the first music partner for Android Wear, although as AdAge notes, Pandora has an app for Pebble smartwatches, while Samsung has put its own Milk service on its Galaxy Gear devices. iHeartRadio’s Android Wear app will be released on 15 October, anyway. We suspect another reason to experiment with smartwatches now is to get experience ahead of the launch early next year of the Apple Watch.

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