British music fans have streamed more than 10.2bn songs so far this year on services like Spotify and Deezer, nearly doubling the 5.4bn total reached in 2013 by this point. The figures come from industry body the BPI, as part of an announcement aimed to highlight the popularity of British artists on streaming services globally, not just in their home country. It cites data from Spotify claiming that 19% of tracks streamed on its service in 2014 have been by British artists, with Coldplay, One Direction, Arctic Monkeys, Mumford & Sons, Ed Sheeran and Calvin Harris cited as prime examples. The BPI noted that in total, streaming services are generating more than 300m streams a week, and added that five tracks have been streamed more than 20m times in the UK this year, including Pharrell Williams’ Happy (30m streams), John Legend’s All of Me (26m), Mr Probz’ Waves and Pitbull ft Ke$ha’s Timber (21m). Top of the pile, though, is Clean Bandit’s Rather Be, which has been streamed more than 32m times in the UK in 2014.
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