When Beats Music launched early this year in the US, one of the key planks in its marketing strategy was a deal with telco AT&T to offer the service to its customers – including a $14.99-a-month family plan covering up to five people in a household. Eight months on, though, the partnership appears to have come to an end. MacRumors reported yesterday that AT&T is no longer offering the deal to its customers, while the “subscribe with AT&T” option has been removed from Beats Music’s website. Neither side is commenting on whether this is simply the planned marketing campaign coming to an end, or a premature end to the partnership following Apple’s acquisition of Beats. All AT&T is saying is this: “There haven’t been any changes for AT&T customers who currently have the Beats Music family plan or who are within their free trial period. New subscribers can still get Beats Music through their app store or atbeatsmusic.com.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *