Google’s latest set of quarterly financial results is a familiar story of very big numbers, but there’s a longer-term trend that’s making some analysts chatter. First, the numbers: Google’s revenues were up 20% year-on-year to $16.52bn, but its net profits dipped from $2.97bn in the third quarter of 2013 to $2.81bn in Q3 2014. But still, $2.81bn of net profits… AdAge notes that out of those overall revenues, advertising income was up 17% year-on-year to $14.7bn, but the average cost-per-click paid for Google ads fell by 2% in the third quarter as the number of clicks on those ads rose by 17%. “Including the third quarter, it has been 12 straight quarters since Google has recorded more dollars on average for each ad a person clicks compared to the prior year,” explained its report. Details from the investor call after the results were announced included the claim that YouTube has sold out the majority of its new Google Preferred offering in the US, which packages up the most popular channels for ad buyers. And Sony Music got a nod for its recent One Direction Day YouTube livestream, hailed by interim chief business officer Omid Kordestani during the call.

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