It’s a family affair for Spotify this month: the streaming service has announced plans to launch a family plan in the coming weeks, enabling people to add up to four of their family members to their accounts with half-price subscriptions. So, the maximum of a five-person family would pay $29.99 a month rather than $49.95. Each family member will have their own account on Spotify for their playlists, recommendations and social activity. Chief content officer Ken Parks said that the feature was “one of the most asked for features from our audience”. Of course, Spotuify isn’t a leader in this regard: Rdio launched its family plan back in August 2011, and now offers a similar up-to-five people scheme. Meanwhile, Beats Music made family plans a key part of its launch earlier this year, albeit through a deal with telco AT&T that has since been removed from the latter’s site.