Outdustry and China Music Business boss Ed Peto has been blogging about the evolving intellectual property rights space in China, and his thoughts are well worth reading for any music company active there. “Big digital content platforms that once infringed copyright are now starting to protect copyright to differentiate themselves from their competitors,” suggests Peto. “It is very early days still, but the signs are definitely there.” He goes on to suggest that the Chinese music industry’s glory days are “definitely still ahead of it”, albeit partly because “the last few years have been rock bottom in terms of trade revenues”. He’s optimistic though. “Any progress we see in the future will largely be reliant on the maturation of China’s copyright laws. In turn, the proper enforcement of these laws will ensure return on investment for anyone brave enough to invest in the creation of copyrights via development of talent.”

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