Music discovery startup This Is My Jam launched its “song screens” recently, aggregating comments and recommendations around individual tracks. Co-founders Hannah Donovan and Matthew Ogle have been talking to us about the ethos behind the site. “We wanted to create something that had much richer content around it, so we started brainstorming around these song screens. Well, the codename was ‘clubs’ – sort of like a club for all the people who love that song,” explains Donovan. This Is My Jam now has 200,000 registered users who’ve posted nearly 2m jams – their favourite songs of the moment – with the startup aiming to capitalise on its mixture of human picks and algorithmic recommendations. “You don’t need to choose between algorithms and humans: you can marry them together with care,” says Ogle. “We’re big believers in the balance between humans and computers,” adds Donovan. “This isn’t a polarising issue any more. It’s just about nuance.”

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