Russian digital music service Zvooq has been pursuing a policy of unbundling streaming music, releasing a series of individual apps for different aspects of music listening. Product lead Bas Grasmayer published a blog post yesterday on the strategy behind one of those apps, Fonoteka, which gives people three “slots” into which they can download three albums from their collection a day, changing them over when they want. “We believe pushing people to make a conscious choice about the music they will bring with themselves for the day, or the next few hours, increases their feeling of connectedness to that music,” he writes, suggesting that this focus brings more meaning to their music experience. “Music as an art form probably precedes any other human art form. It’s an essential ingredient of the human experience. We should not be sending users into mediocre experiences which don’t acknowledge music’s cultural significance. Turn down the noise. Remove the bullshit. Focus on what matters,” as he puts it.

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