Strange goings-on were afoot on Rita Ora’s Twitter account last week, with the star claiming her account was hacked to promise fans she’d release a new single. “Dropping my new song monday if this get 100,000 retweets,” explained a tweet from her account. And as it only picked up a few thousand retweets, journalists started to gather sensing a major Twitterfail in the making. Except on Friday, the tweet was deleted. “By the way my Twitter got hacked somebody is threatening to release new music I’ve worked really hard on. Nothing comes out until I’m ready,” tweeted Ora. “Or the bots insist on it! When it’s ready we will drop music! Luckily I caught the hacker really quickly and deleted the post. Thank you!!” Inevitably, people who don’t like Rita Ora are pointing and laughing at what they see as the latest example of an “Oh! Hackers!” u-turn after a Twitter embarrassment. Whatever the truth is here, though, it’s at least a useful reminder to other artists and their marketing teams that a 100,000-retweet unlock is a bit ambitious if you’re not One Direction.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…