We’ve gotten used to Snoop Dogg being one of the first musicians to explore… well, pretty much any interesting new platform and technology, from virtual-item commerce to selfie apps. AdWeek has a good profile of the rapper and investor, including some snippets about his involvement in “a location-based communications platform launching next year”. It’s apparently being developed by marketing company Cashmere Agency, with advice from Mark Zuckerberg himself. “As long as you know me, baby, I’ve been branching out. That’s what I do. That’s all I know. I don’t ever stay on one side. I live on the edge. I make it difficult for the competition – that’s what I do,” he says. Also fun: the information that Snoop is *really* into Reddit, having “amassed 10,700 link karma and nearly 600,000 comment karma” through his moderation work on the popular discussion site.