Adele’s manager Jonathan Dickins has defended Spotify while suggesting it needs to rethink its non-windowing policy. “Personally, I think streaming’s the future, whether people like it or not, but I don’t believe one size necessarily fits all with streaming,” said Dickins. “The premium tier to me are real active record buyers, paying their $9.99 or €9.99 or £9.99 a month. My feeling would be to get around the situation with someone like Taylor Swift – but Spotify won’t do it – is a window between making something available on the premium service, earlier than it’s made available on the free service.” Even so, he drew attention to Spotify’s main rival: “Spotify have always been pictured as the bad guys in this, but the biggest music streamer out there is YouTube, without a doubt. If I make a search now for Taylor Swift on YouTube, give me 30 seconds and I can have the whole Taylor Swift album there streamed,” he said. “On the one hand, labels are trumpeting YouTube as a marketing tool: 10 million views on YouTube and it’s a marketing stroke of genius. But on the other hand they’re looking at 10 million streams on Spotify and saying that’s x amount of lost sales.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…