Is YouTube’s comment moderation system fit for purpose? A worrying sign for the company is the cheerfulness of its biggest star – gamer PewDiePie – at his now-commentless channel. “I feel like as this channel has grown it’s been a constant struggle with trying to connect with you bros in a good way,” he told fans in his latest video. “Before I turned off my comments, I think things were going downhill. So, making that change, I feel like we’ve been going back up, and it’s been making me really happy, and it’s been making me really enjoy what I do, which is something very important to me.” With more than 32m subscribers, PewDiePie is the most popular creator on YouTube, but he chose to disable his comments in September, complaining that they were being overrun with spam and idiocy. Owners of popular music channels may recognise the sentiment.
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