The new Garth Brooks album came out this week, along with his inventive $29.99 ‘all my back catalogue’ bundle, which was announced a few weeks ago. But Billboard has some good detail on the new service – Ghost Tunes – through which the album is being sold. It’s a wider store with plans to sell music by other artists, with deals in place with Universal, Warner and Sony as well as The Orchard, with the promise of a “robust” indie section coming soon. The revenue share for rightsholders will be 80% rather than iTunes’ 70%, while fans will be able to stream their purchases to their iOS and Android devices via a “consumer locker” feature – so it’s more like Bandcamp in that regard. “We don’t view ourselves as a platform in competition with other distribution platforms. It’s about the formats the artists want and how the consumers choose to absorb the content,” says COO Chris Webb. “We want to make sure we unlocked the music and gave it to the consumer, not to the device.”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…