We didn’t manage to get along to one of the ‘DigiTour’ gigs this year, but we’re fascinated by the phenomenon of crowds of the size and intensity of traditional boy-band audiences gathering to scream at YouTube and Vine stars. Now there’s news that the organisers of DigiTour are planning to expand next year: having sold 120k tickets in 2014, they’re shooting for 350k in 2015 from 141 shows – including a one-day festival next June in New York with a 25,000 capacity. “I think that teen culture has validated that there are not social stars — they’ve blurred with mainstream stars,” said DigiTour boss Meredith Valiando Rojas. “Teens don’t want to just buy a concert ticket. They want to meet the stars that they have an affinity for.” We’ve seen labels signing Vine stars, but watch for more labels developing young talent on these platforms and working with the likes of DigiTour to build their live following in 2015.

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