Microsoft provided an update yesterday on shipments of its Xbox One games console, reporting that “shortly, we will have sold in to retailers more than 10 million Xbox One consoles”. So this isn’t sales to actual people, but rather units shipped to retailers. That means it’s not an exact comparison to Sony’s last milestone for the rival PlayStation 4 console, which reached 10m sales (not shipments) in August. Thus far in the current console generation, PS4 is seen to have had the edge, but Microsoft says it’s fighting back: “As we head into the busy holiday season Xbox One led generation 8 console sales in the US for the past two weeks,” claimed the company. The crucial time will be the pre-Christmas season, however, when the biggest games come out on both platforms, and when people make their festive buying decisions. The bigger picture, even if music has yet to be a huge factor in these consoles, is that both Xbox One and PlayStation 4 are building decent installed bases, regardless of which one “wins” in the short, medium or longer term.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…