Vice Media already has its own music site, Noisey, but now it’s going deeper into the sector through a partnership with Live Nation. The pair are teaming up to launch what’s being described as a “new digital platform” next year, drawing on live shows as well as artists signed to Live Nation’s management division. So, that means gig videos, but also more traditional programming with a music spin: one show called Earth Works features the likes of Bjork, Snoop Lion and Band of Horses in “various natural settings” according to Billboard, while another gets rappers giving tours of the cities they grew up in. Arcade Fire are getting their own series too, directed by Roman Coppola. Vice boss Shane Smith said the new venture aims to disrupt music like Vice has been disrupting news. “As big of a white space as there is for news, there’s an even bigger white space for music,” he told AdAge. “MTV – Music Television – stopped making music television, so there’s a massive white space”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…