Taxi service Uber sent out invites on Friday for a “global press call” later today to announce “a first-of-its-kind partnership”, dropping a heavy hint about its nature by including a stave and musical notes at the top. That turned out to be simply an encouragement to journalists to ferret around for the identity of the partner, with TechCrunch first past the post in naming Spotify. It claims that Spotify will be providing streaming music within Uber cars, delivered through the driver’s smartphone but possibly controlled by the person hiring them. The report notes that the partnership was hinted at in a video posted on Vimeo 10 months ago, but it seems it’s finally ready for launch. It’s not Uber’s first link with the music industry though: it emerged recently that Universal Music once had a stake in the company in return for handing it the Uber.com website, but sold the shares back long before the company reached its current $18bn valuation.
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