Spotify’s big news yesterday was blown over the weekend: a partnership with taxi-app company Uber. It kicks off on Friday in 10 cities, with passengers who’ve linked their Spotify and Uber accounts able to control the music in Uber cars IF the driver has opted in to the scheme. “This is a way for us to reach a younger audience: a more millennial audience in the cities who are taking up Uber in droves,” said Spotify CEO Daniel Ek in a conference call with journalists. A welcome positive announcement for Spotify post-TaylorGate, at least until reports broke last night of Uber’s latest controversy: an executive threatening to dig up dirt on the personal lives of journalists who’ve criticised the company. TechCrunch is already on to Spotify’s next announcements though, claiming that the company will announce an in-car deal with BMW today, before breaking the news that the latest version of Spotify’s mobile app includes code hinting at the inclusion of podcasts in a future update. If it means another way to listen to current podcast craze Serial, we’re all for it.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…