Well, we say ‘kids’ – under-35s, anyway. Which in the context of usual perceptions of the Pink Floyd fanbase, are pretty much babes in arms. But yes, Spotify has published some data on the response of its users to the new Pink Floyd album ‘The Endless River’, and overall demographics for their streaming listeners. The album was streamed more than 3.15m times in its first week alone in the US – note, that’s streams of individual tracks, which with its 21 (!) tracks means around 150,000 equivalent album plays. One fun hint at how fans are progressing through the album is the fact that individual (global) track plays start at a high of 1.24m for its first track ‘Things Left Unsaid’, and decline steadily to 470k plays for its last track ‘Nervana’. Anyway, it’s the demographics that are interesting: more than 60% of Pink Floyd’s listeners are under 35, with the strongest listening among 18-22 year-olds. Which, of course, plays into Spotify’s pitch to legacy bands of this kind: that streaming is a way to find a new, younger audience.