Audio hardware brand Technics is getting into the digital music space with the launch of Technics Tracks, a FLAC-quality music downloads store due to go live in the UK and Germany in January. The company is working with 7digital on the store, with plans to make it accessible from PCs, Macs, Android and iOS devices. The service will include cloud locker features so that buyers can download their purchases to multiple devices, as well as WiMP-style editorial features. “Technics Tracks is a platform, where listeners can not only download their favorite tracks in stunning 24-bit quality but will also be a rich source of news and editorial content on hi-res audio releases,” as the company’s head of brand strategy in Europe, David Preece, put it. The service will sit alongside existing HD stores like HD Tracks and Naim’s Hi Definition Download Store, as well as the about-to-launch PonoMusic. But competition will also come from streaming (plus cacheing) services like Tidal and Qobuz.
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